Future of Television
January 2012
The End of TV as We Know It?

The future of TV will be defined by the enrichment of linear TV with interactive, on-demand services. Successful business models will be based on a hybrid model, i.e. a combination of free services to attract users to the respective platform and paid services. Our report shows how this could work. If you are interested in the full report, please contact Dr. Karim Taga.