Effective electric vehicle launch in Europe – Thinking beyond big
Mainstreaming BEVs in Europe takes manufacturers to challenging markets
From 2017 to 2018, electric vehicle sales in EU/EFTA countries grew significantly, by almost 40 percent (Battery Electric Vehicle (BEVs) at almost 50 percent). The EV share of sales was, however, only at 2.3 percent – more than half of which were BEVs. Markets in the region developed very...