Fitting China into Your Global Footprint
October 2011
Fitting China into your global footprint

China is no longer just a low-cost country suited to cheap mass production. It has now also developed the capabilities to serve as an R&D base. Companies must therefore design a new strategy fitting China into their global manufacturing and R&D footprint. This article outlines the key principles and benefits of a "China fit" logic and explains how to apply them in a step-by-step approach.