Half of Your R&D Is Wasted – But Which Half and on What?
Issue 2, 1999

When the reengineering wave of the 1990s hit R&D operations, Chief Technology Officers (CTOs) jumped to justify their companies' R&D spending levels, striving for functional efficiency, process effectiveness, and value for money invested. Companies began streamlining processes, sending developers closer to the market, and aligning R&D with business strategy.