Another well attended event by ADL, this London seminar  focused on how companies are realigning their innovation efforts to respond to the economic downturn.   The seminar included insightful presentations from two leading global  food companies Heinz and Campbells, together with additional examples from our own work with clients.  Key topics discussed included:

• The appetite for innovation from retailers and customers as the downturn bites
• Keys to success in keeping innovation culture alive when budgets must be cut
• Whether to change hurdle rates for new developments
• Whether and how to change the mix of projects
• How to realign the innovation effort quickly to respond to the new environment
• How to take advantage of the downturn to shape up your innovation effort for when conditions improve

For details of upcoming events or to discuss any of the key themes from this event, please contact Rick Eagar (e: eagar.richard(at)adlittle.com t:08703366600)